About the brand
DZHUS is a conceptual clothing and accessories brand founded in 2010 by Ukrainian designer and stylist Irina Dzhus.

The brand’s philosophy

The main idea is to provide innovative cut and multi-purpose transformations for the whole world.

Why did the DZHUS brand become part of the EXPANSION project?


  • As a vegetarian-friendly brand, DZHUS uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine. In 2021, DZHUS’ eco project, “Unpacking”, was awarded a special prize at Fashion Film Festival Kyiv.
  • Short-listed for the International Woolmark Prize back in 2015, DZHUS is now stocked at concept stores in Japan, China, Portugal, USA, UAE, Saudi Arabia, Kuwait, Australia, and sold online worldwide.
  • Initially designed as womenswear, many of DZHUS garments have unisex aesthetics and fit. Among the brand’s clients are American avant-garde musicians Zola Jesus and EYIBRA, and Eurovision-2016 winner, Jamala from Ukraine.
  • The fashion house has collaborated with such movies as The Hunger Games, Star Trek Discovery, Goat Rodeo as well as leading beauty brands, Saco and Davines.


Transformation of thoughts and style!
September 27, 2022